Imagine the situation. You’re leading the client services team pitching a huge new client. It started with 10 agencies on the pitch, and in round one, your creative director nailed it. Amazing ideas, terrific presentation – brought tears to the eyes of the client, it was so good. You breeze through to round two with the field whittled down 5 agencies. Again, the CD lays it on the line and pulls out amazing work. Cheers from the client, with post presentation feedback indicating that your CD is the ‘creative spark that fuels your business’.
Now it’s down to the final shootout, all the big guns firing as three agencies vie for this lucrative assignment. The morning of the pitch, you’re called into the CEO’s office, presumably to discuss the final presentation team or format or iron out some details. Instead, you’re told the CD will NOT be there or do any further work with this client on the pitch. Reason: fatigue brought on by too many hours in the office coming up with ideas, and a determination by the management team that we need to ‘save’ some of the CD’s ideas and energy for the next prospective client.
How do you feel? Well, now you know how Washington Nationals fans feel at the moment over Stephen Strasburg.
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